Your colours
Set the palette that members already associate with the club and carry it through the main experience.
Give members a recognisable club experience across the places they use most, rather than another generic admin portal.
Set the palette that members already associate with the club and carry it through the main experience.
Keep your logo visible across the member and administrative moments where identity matters.
Shape welcome flows, templates and everyday messages so they sound like your organisation.
Identity matters more than most product teams give it credit for. When a player opens the app on a Saturday morning and sees their club crest, their colours, their team's schedule, they feel part of something. When they open a generic blue-and-white admin tool, they feel like they're filing a tax return.
That matters for belonging and participation. It matters for pride. It matters for how sponsors feel when their logo is on a professional-looking app that the whole club uses, versus a third-party product that looks like someone else's software with your name bolted on.
A member should be able to move from registration to messages and payments without feeling that they have left the club behind for somebody else’s software.
Members should feel like they're using their club's app, not someone else's software with a name bolted on.
Bring one real job from your week and we’ll put it at the centre of the walkthrough.